Volvo Car UK is pleased to announce the appointment of Robert Deane as its new Commercial Operations Director.

Deane joins the company with extensive experience in senior positions in the automotive sector. Most recently he was Commercial Director – International Markets at the electric motorcycle company LiveWire and Director of Sales Planning and Network Development for the EMEA regions at Harley-Davidson. His experience also covers time across Jaguar Land Rover, Volkswagen Group UK and PSA Peugeot Citroën, based both in the UK and in China.

He took up his new role on 4 March, succeeding Nicole Melillo Shaw, who was appointed Managing Director of Volvo Car UK in November 2023.

Speaking about his new role, Deane said: “We are in a fast-changing business landscape where we need to be able to do more than simply offer great products and meet consumer expectations. As well as making the consumer experience as smooth, straightforward and reassuring as possible, we have to strengthen and maintain mutually rewarding relationships with retailers as we develop our D2C sales strategy – this is something I am very passionate about. I’m delighted to be joining at this exciting time and am looking forward to this new chapter with Volvo.”

Welcoming Deane to the company, Nicole Melillo Shaw said: “I am delighted with Robert’s appointment. His experience in leading the transition to a direct-to-consumer model, coupled with his longevity within the automotive sector, will help us to enhance our consumer journey and retailer relationships. These will ultimately drive further growth for our brand.”


Robert Deane, New Commercial Operations Director March 2024