CHERY UK Becomes a Principal Partner of Soccer Aid for UNICEF 2026
CHERY UK Becomes a Principal Partner of Soccer Aid for UNICEF 2026
Celebrating 20 years of the world’s biggest charity football match – and driving a new wave of community‑focused activations across the UK.
A match made in purpose
On 31 st May 2026 the London Stadium will once again transform into a stage where football legends, TV stars, musicians and social‑media influencers lace up their boots for a single cause: raising vital funds for UNICEF so that children worldwide can grow up safe, healthy and empowered to play.
This year marks the 20th anniversary of Soccer Aid, the charity’s biggest football‑focused fundraiser, and the event has never been larger – with a live audience projected to exceed 45,000 and a global TV reach of more than 150 million viewers.
In a move that underscores its commitment to families and communities across the United Kingdom, CHERY UK has been appointed a Principal Partner of Soccer Aid 2026.
“Partnering with Soccer Aid is a natural extension of our ‘Find Your Happy’ ethos,” says James Cooper, Managing Director of CHERY UK. “For two decades we have worked hand‑in‑hand with UNICEF around the globe, and now we can bring that spirit of joy, health and opportunity to the very heart of the UK. We’re thrilled to help children everywhere experience the freedom of play.”
UNICEF’s UK Director, Dr Megan Miller, adds:
“The support of industry leaders like CHERY UK amplifies the reach of Soccer Aid and the life‑changing programmes we deliver for children. Their passion for community wellbeing aligns perfectly with our mission – together we can turn the excitement of football into real, lasting impact.”
Leading up to the 20th anniversary match at London Stadium on 31st May 2026, CHERY UK and Soccer Aid will collaborate on a range of exciting fan experiences. We’re inviting customers to get involved in our brand-new in-dealership experience: the Car Boot Challenge.
What is the Car Boot Challenge? It’s simple, fun, and open to everyone who books a test drive. Once you’ve booked your test drive via the link below and had the chance to get behind the wheel and experience one of our Chery vehicles, you’ll be invited to take part in a light-hearted football challenge at the dealership. Step up, take your shot at goal, and you could win an instant prize.
But that’s not all.
Everyone who takes part will also be in with a chance of winning tickets to attend the SOCCER AID match on 31st May at London Stadium—an incredible opportunity to witness the excitement live and be part of something truly special.
Join the Action Taking part couldn’t be easier. Simply book your test drive, visit us on 223 Malton Road, Huntington, York, North Yorkshire, YO32 9TD, and get ready to take your shot. Whether you’re a football fan, a car enthusiast, or just looking for something a bit different, the Car Boot Challenge is your chance to get involved.
Come along, enjoy the experience, and who knows—you might just score more than you expected.